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03 / Company Audit

The Roof Detective

Columbus, Ohio, 43214 / Roofing contractor

QualifiedNo PE signalTier A
Reviews227
Rating4.8
Visits/mo1,918Traffic checked
Size score75
ZIP HHI$94KACS 2024 5-year
COL index95.5BEA RPP, 100 = US

PE / Platform Check

PE signalNo PE/platform affiliation found in the saved evidence
Ownership typeIndependent
Ultimate ownerNo PE owner found
Operating platformNone named
BrandThe Roof Detective
Modelgoogle/gemini-3-flash-preview

This separates the operating brand from the ultimate owner so a buyer can see whether the target is independent, franchise-owned, public-company owned, or already sitting inside a PE-backed platform.

Screen Result

SectorRoofing / gutters / siding
DecisionQualified
Locations1
Employees11-50
Service areaColumbus, OH and surrounding areas (Franklin County)
OwnersTrinity Hassey, TJ Cernus, Danielle Kaylor, Brian Kaylor, Shane Kaylor

Market / Census

ZIP43214
Median HHI$94,183
Population26,776
COL index95.5 (100 = US avg)
COL-adj. HHI$98,653
MetroColumbus, OH (Metropolitan Statistical Area)

Census fields come from ACS 2024 5-year ZIP/ZCTA estimates via Census Reporter. Cost of living uses BEA 2024 regional price parities for the metro where available.

Questions Asked

  1. Is this an independent/local operator, a likely independent, a franchise, a PE/platform brand, a public company, municipal utility, retail/noise record, lead-gen page, or unknown?
  2. If it is affiliated, what parent platform, platform brand, or franchise brand is named in the evidence?
  3. How many locations does the operator appear to have, and what service area does it cover?
  4. Can owner/founder names or leadership signals be found from public evidence?
  5. What is the size signal score from reviews, website presence, service breadth, locations, employees, and market footprint?
  6. Is it a qualified acquisition lead, and if so is it tier A, B, or C?
  7. Which public URLs support the conclusion?

Rationale

High-volume independent operator with over 200 reviews and a 4.8 rating. Clear local ownership (family-owned), professional website, and active community presence. The presence of a management team (President/VP) suggests a scalable operation suitable for PE acquisition.

Strong review count (227), established since 2012, active in local Chamber of Commerce, and features a structured leadership team (President, Vice President, Owner) rather than a solo operator.

Owners / Operators

Audit Trail

Google Places source

227 reviews, 4.8 rating, Google profile appears claimed.

Acquisition + PE screen

Last run May 18, 2026.

Ultimate owner check

No platform owner resolution is required for this company.

Traffic lookup

SimilarWeb via RapidAPI returned 1,918 visits/mo.

Census + COL lookup

$94,183 ZIP HHI; COL index 95.5.

Source Signals

WebsitePresent in Google Places
Google profileAppears claimed
Audit links14 saved

Google profile claimed means the scraped profile did not show "Claim this business". It is a legitimacy signal, not an ownership signal.

Search Queries Run

  • "The Roof Detective" Columbus Ohio owner private equity franchise locations
  • "The Roof Detective" Columbus Ohio acquired parent company platform

Evidence Reviewed

Website Scrape

Traffic Evidence

SourceSimilarWeb via RapidAPI
CheckedMay 18, 2026
Estimate1,918 visits/mo
Top sourceNot available

Smaller local contractor domains often have no SimilarWeb estimate even after a successful lookup.

Model Result

OwnershipIndependent
QualifiedYes
TierA
Size75
Raw model response
```json
{
  "ownership_type": "independent",
  "parent_platform": null,
  "platform_brand": null,
  "franchise_brand": null,
  "location_count": 1,
  "service_area": "Columbus, OH and surrounding areas (Franklin County)",
  "employee_estimate": "11-50",
  "owner_names": [
    "Trinity Hassey",
    "TJ Cernus",
    "Danielle Kaylor",
    "Brian Kaylor"
  ],
  "size_signal_score": 75,
  "size_signal_reason": "Strong review count (227), established since 2012, active in local Chamber of Commerce, and features a structured leadership team (President, Vice President, Owner) rather than a solo operator.",
  "qualified_lead": true,
  "qualification_tier": "A",
  "qualification_reason": "High-volume independent operator with over 200 reviews and a 4.8 rating. Clear local ownership (family-owned), professional website, and active community presence. The presence of a management team (President/VP) suggests a scalable operation suitable for PE acquisition.",
  "disqualification_reason": null,
  "evidence_urls": [
    "https://www.theroofdetective.com/meet-the-team/",
    "https://www.theroofdetective.com/about-us/",
    "https://www.linkedin.com/company/the-roof-detective-llc",
    "https://business.westervillechamber.com/list/member/the-roof-detective-15412",
    "https://www.bbb.org/us/oh/columbus/profile/roofing-contractors/the-roof-detective-0302-70090435"
  ]
}
```